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Category: Marketing

Marketing 

Cross-Channel Marketing: Understanding Customer Experience Throughout the Customer Journey

November 18, 2022 by Marlene H. Pierson

With more than four thousand ads in consumer’s faces throughout the day, it’s critical for companies to figure out how to get their ads noticed by their target audience. Companies often utilize a cross-channel marketing strategy to ensure their ads are seen. …

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The Role of Offline Media in the Future of Marketing
Marketing 

The Role of Offline Media in the Future of Marketing

January 3, 2022 by Marlene H. Pierson

It’s 2021. We live in a digital world. There’s no denying that traditional marketing methods have taken a backseat to strategies like Google Ads and social media. But that doesn’t mean offline is dead.  Offline media strategies still have a role to…

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Why Use Direct Mail Marketing?
Marketing 

Why Use Direct Mail Marketing?

August 13, 2021 by Marlene H. Pierson

The best real estate marketers will utilize direct mail campaigns to find new leads in order to effectively grow their businesses. A real estate direct mail marketing campaign will allow you to: Form Direct Connections: Mail allows you to get in contact with…

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Predicting Marketing’s Future At The Dawn Of The Age Of E-Commerce
Marketing 

Predicting Marketing’s Future At The Dawn Of The Age Of E-Commerce

June 29, 2021 by Marlene H. Pierson

This we know for certain. Digital technology has opened the floodgate to electronic commerce. And electronic commerce has changed buying behaviour faster than anyone believed it could. E-commerce has taken hold. Online sales are exploding. The Web and electronic commerce already have…

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Business Collaboration – Effective Partnering Results in More Sales!
Marketing 

Business Collaboration – Effective Partnering Results in More Sales!

June 29, 2021 by Marlene H. Pierson

When Linda Rink and I started this joint newsletter I began to look at everything differently. Initially, I collaborated with Linda because I knew it would be much easier to launch an e-newsletter with someone else rather than starting one myself. What…

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Marketing 

Three Ways to Put Fresh Spins on Old Marketing Concepts

June 23, 2021 by Marlene H. Pierson

Are you struggling to find a new twist for old advertising or marketing campaigns? If you’re a small business owner or a copywriter/coach/other creative professional, you know exactly what I’m talking about. Having to come up with new ideas for a long-term…

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Marketing 

Marketing Through Associations

June 22, 2021 by Marlene H. Pierson

©2004 Jeffrey Dobkin If you’re in direct marketing, you’re continually looking for new list sources — everybody’s tired of mailing to the same lists. If you’re not in direct marketing and thinking about putting a mailing together, here’s something a little different:…

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Marketing 

How To Start With Absolutely Nothing And Create Wealth online in 30 days or less.

June 15, 2021 by Marlene H. Pierson

Without a doubt, if you asked me, Shane if there was only 1 marketing strategy that you could use on the Internet, what would it be? Without hesitation I would say joint Ventures. Joint Ventures are easily the most lucrative Marketing Strategy…

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Marketing 

Target Your Share of the 50-Plus Market

June 12, 2021 by Marlene H. Pierson

It’s quite apparent that Americans are living longer— and as people age, they request and require many more products and services than ever before. Now, as aging Boomers (born between 1946 and 1964) are coming of age, the fifty-plus population is over…

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Marketing 

Defining Moment

June 3, 2021 by Marlene H. Pierson

Do you know your audiences? I mean really know them. I’ve just been working on a project for a client to help him position his financial planning business and to determine who his key audiences are. Common traits and common media habits…

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Recent Posts

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  • Hilarious Entertainers to Consider Hiring
  • Discover the top Editing and Proofreading Services

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