With more than four thousand ads in consumer’s faces throughout the day, it’s critical for companies to figure out how to get their ads noticed by their target audience. Companies often utilize a cross-channel marketing strategy to ensure their ads are seen. …
It’s 2021. We live in a digital world. There’s no denying that traditional marketing methods have taken a backseat to strategies like Google Ads and social media. But that doesn’t mean offline is dead. Offline media strategies still have a role to…
The best real estate marketers will utilize direct mail campaigns to find new leads in order to effectively grow their businesses. A real estate direct mail marketing campaign will allow you to: Form Direct Connections: Mail allows you to get in contact with…
This we know for certain. Digital technology has opened the floodgate to electronic commerce. And electronic commerce has changed buying behaviour faster than anyone believed it could. E-commerce has taken hold. Online sales are exploding. The Web and electronic commerce already have…
When Linda Rink and I started this joint newsletter I began to look at everything differently. Initially, I collaborated with Linda because I knew it would be much easier to launch an e-newsletter with someone else rather than starting one myself. What…
Are you struggling to find a new twist for old advertising or marketing campaigns? If you’re a small business owner or a copywriter/coach/other creative professional, you know exactly what I’m talking about. Having to come up with new ideas for a long-term…
©2004 Jeffrey Dobkin If you’re in direct marketing, you’re continually looking for new list sources — everybody’s tired of mailing to the same lists. If you’re not in direct marketing and thinking about putting a mailing together, here’s something a little different:…
Without a doubt, if you asked me, Shane if there was only 1 marketing strategy that you could use on the Internet, what would it be? Without hesitation I would say joint Ventures. Joint Ventures are easily the most lucrative Marketing Strategy…
It’s quite apparent that Americans are living longer— and as people age, they request and require many more products and services than ever before. Now, as aging Boomers (born between 1946 and 1964) are coming of age, the fifty-plus population is over…
Do you know your audiences? I mean really know them. I’ve just been working on a project for a client to help him position his financial planning business and to determine who his key audiences are. Common traits and common media habits…
