Public Relations (PR) has been around for a very long time. However, the face of PR is not the same as it used to be when it comes to your brand. That doesn’t mean that the concepts of PR, as they have…
Public Relations and the media industry share a relationship that is complex and in a way, interdependent. PR and the Media On the other hand, the media look to PR to receive interesting stories. With the media industry getting bigger and the…
There are some people who feel that press releases don’t have as much weight as they had before. While there are some people who misuse them, when written properly, the releases still have a great impact on helping you to generate buzz…
If you talk to experienced online marketers, they will tell you that press releases are a thing of the past. These are mostly people who only tried this out a few times, or maybe only once but with a message that was…
Let’s start by clarifying the word perfect. What am I talking about when I say perfect? Toothbrushes? Of course a branded toothbrush is a perfect handout for a dentist’s office to give to clients. What I mean when I say perfect is…
In an article published by The Straits Times, Why Some Causes Resonate, Ms Carol Soon, a senior research fellow from the arts, culture and media research cluster of the Institute of Policy Studies, sheds light on the success of Pink Dot. A…
The market has a chock-full of public relations firms which boast of rendering efficient and productive marketing solutions. Finding the right PR team for a brand is not an easy task. From maintaining relations with the media to handling crisis situations, there…
What is your goal as a business? Regardless of what industry you are in, what services you perform, or products you sell, you want to make money and succeed. In order to do so, you must find the correct clientele and sell…
