If you are planning for promotional marketing, you can go eco-friendly by choosing the bag made from reusable material. Nowadays, many companies are switching to environment-friendly marketing methods due to its benefits. It helps to eliminate the environmental impact of the business….
My first year as a Cyberpreneur was a steep learning-curve. I was an academic before starting an online business, so I had a lot to learn. But even if you were in offline-business before going online, you may still have to learn…
Not everyone has the ability to spend millions on advertising and become a household name. Especially when you’re just starting out, but you do want customers to remember your brand first whenever they think about a product you make. So how do…
Often times, the decision to conduct business rests on how a customer interprets your brand identity and brand promise,– a simple impression, comment, or action, perceived or real. She determines if your service or product is unique and provides the sought-after value….
Ever see an amazing band perform and wonder why you’ve never heard of them before? Ever see an astonishing artist on the street and wonder why isn’t their work isn¹t in a gallery? Ever see an astounding independent film and wonder why…
“What does Tresaca mean?” “How did your mother come up with that name?” “How did you come up with Black Unicorn Communications?” “What does Black Unicorn mean?” I have been asked these questions countless times in my life. The only choice I…
