4 Features Of An Ideal Press Release

There are some people who feel that press releases don’t have as much weight as they had before. While there are some people who misuse them, when written properly, the releases still have a great impact on helping you to generate buzz about your products and brands. To help you out, here are the features that you should ensure that your release has for it to give you the desired results:

It should be newsworthy

If you look around you will find plenty of people penning news unworthy releases. For you to be successful, you should ensure that your release has something worth mentioning. This could be abnormal profits, an introduction of a new product or anything else. As rule of thumb, you should never write a release that isn’t adding new information to the people.

It should be informational

Originally, people used press releases to popularize their brands. You won’t go anywhere when you do this. The press release that you put down should be informative. If you have introduced a new product, you should tell people more about the product and not about your company. You should talk about the facts and statistics about the product for the journalists to pick it up and publish or distribute it.

It should be timely

Your press release won’t have the ideal impact if you release it at the wrong time. Experts recommend that you send the release during the productive hours of the day. This should be before 10:00 am. You should be cautious of the day that you send it out. As rule of thumb, you should send it on Tuesday or Wednesday. Never send it on Monday, Friday or during the weekends as few or no people will read it during this time.

It should be easy to read

No one is going to read your press release if it’s written in hard-to-read language. Also, no one is going to read or even share it if it’s not beautifully formatted. Your release should be written in an easy language. It also should be professionally formatted so that people have an easy time navigating through.


Press releases are still effective and impactful when you write and distribute them properly. If you don’t have the skills to do it right, you should hire a professional to help you out. The professionals will write the releases for you and even distribute them on your behalf.